First-Year Experience (FYE) is a program run by colleges and universities to help students transition from high school to college. To foster student participation in co-curricular events, hundreds of schools across the country include a Common (or Campus) Read as part of their FYE program for incoming freshmen. (more…)
Whether you’re speaking at a local bookstore or you find yourself in an elevator with an inquisitive friend, as an author you will find yourself pitching at every turn. This toolkit will help you develop pitches to navigate any situation. (more…)
At Penguin Random House, we strive to put the right book in the right reader’s hands and to enhance opportunities for discovery while paying close attention to emerging platforms and trends. In October 2016, we launched Season of Stories, an eleven-week serialized reading event. (more…)
For fiction writers, a critical part of building the world for your main character is introducing other interesting, authentic characters. In this article, our editors provide tips to strengthen supporting characters. (more…)
Librarians play a key role in breaking out first-time authors and in helping expand the readership of growing and established authors. And for more than twenty-five years, the library marketing team has been a leader in supporting and marketing books to these essential partners. Read on to learn how we get your books into the hands of librarians across the country. (more…)
Many readers use Goodreads to discover new books and interact with their favorite authors. Read on to learn about what’s new on Goodreads and find out how you can connect with your fans on this engaging platform. (more…)
Calling all creators! Penguin Random House and CreativeLive, an online education platform with a creative community of experts, are proud to present a free series starting August 10, modeled on the successful 30 Days of Genius series. CreativeLive worked with authors from John Grisham to Margaret Atwood, who reveal what storytelling means to them and describe the stories that inspired their work. (more…)
Whether you write fifty words a day or five thousand, you have a writing process that works for you. Whatever your process, we suggest some tips on how to cut distractions and get the most out of your writing sessions. (more…)
Penguin Random House recently acquired Out of Print, the pioneering creator and retailer of licensed illustrated literary-themed products. Read on to learn more about the new addition to the PRH family and find out how to get 50 percent off your next Out of Print order. (more…)
As we’ve mentioned before, a newsletter can be a vital part of your marketing campaign. At Penguin Random House, some of the highest engagement rates come from our email newsletters. In this article, we’ll show you how to use subscriber segmentation strategies to increase engagement while reducing deliverability issues. (more…)