Whether you’re a digital native or you picked up those skills later in life, you’ve probably noticed that extensive changes are made every few years to some of our most-used computer programs, though these changes aren’t always communicated or utilized. In this article, we take a deep dive into Microsoft Word and Office 365 to see how authors can get the most out of its features—new and old. (more…)
Over the past decade, the emergence of platforms through which to broadly distribute any and all types of media has made video a major component of how businesses reach and engage consumers with products and services. Read further to learn how authors can use DIY video techniques to engage their readers. (more…)
A book publisher’s ability to have a finger on the pulse of cultural trends, media, and technology is key to a successful strategy that affects just about every phase of the publishing process. (more…)
Emerging technologies from chatbots to voice assistants are changing every aspect of our lives. As consumers embrace new tech, many industries, including book publishing, are using these mediums to connect with existing and new audiences. (more…)
Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. (more…)
Our newly announced CEO of Penguin Random House U.S., Madeline McIntosh, comes from a book-loving background. She has worked at PRH for more than twenty years in a variety of capacities, from editorial to digital and from sales to audio, from serving as chief operating officer to, most recently, overseeing the Penguin Publishing Group. (more…)
We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. (more…)
A podcast can be a great way to extend your author brand, but it requires a sizeable time and financial investment, and the process can be challenging. Enter Anchor, a new app that offers a user-friendly way to record and share your own podcasts. (more…)
The right to freedom of expression, and the protection of writers against censorship and unjust persecution, are indispensable to the development of society and culture. We at Penguin Random House are unwavering in our support of writers who seek out truth in their stories and stand with organizations that share in our commitment and devotion to free speech as a fundamental right. (more…)
When authors are writing outside of their experience, feedback from experts within the communities they’re writing about is crucial. Read on to learn more about this important stage of the editorial process. (more…)