In today’s content-hungry world, making use of a few simple, free analytics tools can help you understand which activities are worth your time. These tools can also help hone your marketing skills. (more…)
Jun 4, 2012
What Happens at BookExpo America?
From June 4–7, publishers, booksellers, agents, librarians, and authors come together in New York City for BookExpo America (BEA), the largest gathering of book trade professionals in North America. While other international book conferences like the Frankfurt Book Fair or the London Book Fair serve primarily as global marketplaces for foreign rights, BEA is dedicated first and foremost to bookselling and booksellers.
During the weeklong event, publishers exhibit upcoming publications and present their publishing programs to a series of booksellers and distributors in individual meetings. Our PR teams support individual author events or book signings and distribute promotional materials as well. (more…)
Jun 4, 2012
Monthly Marketing Tip: Being Pinteresting…
Pinterest’s meteoric rise has made it the number three social network, behind Facebook and Twitter. As Pinterest develops, people are using it to go beyond recipes and home décor. Here, we suggest ways authors can use Pinterest to build their brands and generate useful traffic. (more…)
May 2, 2012
Spotlight: Growing International Sales
International sales in all formats are a substantial and growing share of the total market for Random House, expected to surpass $100 million by the end of 2012.
To find out more, we sat down with Cyrus Kheradi, Senior Vice President, International Sales and Marketing, to hear what his team is doing to help sell Random House books all over the world. (more…)
May 2, 2012
New Community for Biography and Memoir
It probably goes without saying… we love books! We love to talk about books and we really love connecting with other readers. Over the past several years, Random House has been growing a network of websites designed to foster communities of readers particularly passionate about specific categories. Suvudu.com is dedicated to sci-fi, fantasy, paranormal, gaming, Star Wars, and graphic novels. WordandFilm.com is where voracious readers and film fans discuss books being adapted into movies or television series. Books for Better Living focuses on the mind, body, and spirit categories. (more…)
May 2, 2012
Facebook Timeline Tips and Tricks
On March 29, 2012, Facebook introduced the new Timeline look and feel for pages. Here are five tips to help you make the most of Timeline: (more…)